Milk and Diamonds

Spotted: An independent fashion brand that has been featured in an editorial magazine within its first year

Milk and Diamond is a fashion e-tailer that provides a range of clothing, accessories and footwear to show the latest seasonal trends, as well as show the huge enthusiasm for fashion through its photography.

The British independent fashion boutique was established in March 2015 when the founder , Josie, wanted to make a contribution to the fashion industry ย because she was “hugely obsessed” with fashion. Since starting the eCommerce site last March, the products has been featured in Cosmopolitan UK, which is a massive achievement for a fashion start-up. With that and 20k followers on all social platforms [Instagram, Facebook and Twitter] combined, it shows that it is becoming a serious competitor for other fashion brands.

GIGI Balmain Inspired Playsuit Black *Also Available in White* -ยฃ26.99


Minnie Pom Pom Pumps – ยฃ18
Elle Lace Co-ord White – ยฃ24.99
Susie Cut Out Swimsuit – ยฃ9.99

Milk and Diamonds sorts the products by collections, rather than the type of products. From the latest collection to the sales collection, each collection reflect the seasonal trends and the eclectic styles to suit everyone’s style.

The prices at Milk and Diamonds are very reasonable and they ensure that all costumers can purchase their products with their inclusive prices. To succeed in doing so, they made two specialized sections:

  • “ยฃ15 & under”
  • ย “sale collection”

with the products being reduced to at least 25% off the original price in the sale collection.ย 

Overall, Milk and Diamonds has a lot of potential to become a very successful fashion eCommerce site, with beautiful designs and priced at a very affordable price. The fact that it has been featured in major editorial magazine in its first year shows how there’s more to come from the fashion brand.

*All pictures are from Milk and Diamonds*

Serena Floral Bomber Jacket – ยฃ14.99
Coco Gather Detail Backless Dress – ยฃ17.99


Jasmine Gypsy Top White – ยฃ9.99


Kylie Balmain Inspired Velvet Bodycon Dress – ยฃ15



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