*This is featured on blu-digital.co.uk*
To get your name or brand within the industry, you would have to jump a lot of hoops to get into any sort of media outlet, whether it’s television, the press or radio. Now, in courtesy of digital technology, it has become a lot easier to take high quality images, to film a promotion/review video for the product and also stream live action from various events.
With technology constantly developing, the way photographer/producer have produced and distributed photos for their latest collection has progressed into a more efficient and easier process. Now, they have the option to instantly share the image to various social media sites because of the advance functions of a digital camera.
All you need is Wi-Fi and you are ready to distribute the pictures on other devices and social media.
Whether it’s online shopping or blogging about a product, the internet has always been classified as a digital development that has help promote the industry throughout the years. E-tailers such as Boohoo, Missguided and Pretty Little Thing has taken fashion retail to a more advance level, as the growth of online shopping increasing rapidly with a predicted growth of £320 billion in the next three years. Also with blogging and vlogging becoming a epidemic of the internet, the ways of advertising and distributing products and events to a wider audience has evolved.
Still images may be one of the main ideas of attracting people to the brand, however the idea of using videography has become more apparent as promotional videos for the product or vlogging has help advertise fashion items immensely, especially when people use more technological devices and are attracted to moving images.
The beauty of the development of digital technology is that everything is built all-in-one. All the cameras above also have the function to film high quality videos, so the product can be seen clearly, as well as fully show all the specifications to the item.
Social media, cameras and other type of digital applications has made fashion marketing more advanced and also appealing to a world-wide audience. Advertising, eCommerce and videograph have evolved the fashion industry.